Keyfacts has been developed by Key Merchandise (www.keyme.eu).
With a track record in the Sales Promotion and development of POS items, more and more we discovered that there is a need for scientific foundation before doing a certain promotion or design. Before investing a lot of money in a promotion, ofcourse you would first like to be more sure that it could be a success or not.
With Keyfacts it is easy to do this check with end consumers, big stakeholders, colleagues etc.
Not only prior to investing in a promotion but also as an after-sales tool Keyfacts is the easiest method. And with the street-interview option you can check directly your customers motivations at the point of sales!